Reputation Analyzer

What a reputation analysis covers

A reputation analysis looks past your star rating to what your reviews actually say — across every platform a customer might check before choosing you. It pulls your Google, Yelp, and Facebook reviews together, measures the things a single star average hides (how many, how recent, how fast they're arriving, whether you respond), and reads the themes in the text: what customers consistently praise and what they consistently complain about. The result is the difference between knowing you're a "4.6" and knowing that the 4.6 is dragged down by a recurring complaint about wait times you could actually fix.

How we read your review reputation across platforms

Reputation is more than one number, so we read several dimensions:

• Rating across platforms — your average on Google, Yelp, and Facebook, side by side. Divergence matters: a 4.8 on Google and a 3.6 on Yelp tells a story a single source won't.
• Volume and velocity — total reviews and how fast they're arriving now. Velocity is the live signal; a business that earned 200 reviews years ago but none lately reads as stale.
• Recency — how fresh your reviews are. Recent reviews carry more weight with both customers and Google than old ones.
• Response rate — whether you reply, which both customers and Google read as engagement.
• Sentiment themes — the recurring topics in the actual text, sorted into what's praised and what's criticized.

How to read your reputation report

The headline isn't your star average — it's the themes. A rating tells you how people feel; the themes tell you why, and the why is what you can act on. Read it in this order:

• Start with the complaint themes. One angry one-off is noise. The same complaint across a dozen reviews — slow response, billing surprises, parking — is a pattern, and it's costing you both reviews and conversions. These are your operational to-do list.
• Then the praise themes. What customers consistently love is your marketing copy, written by your customers. Lean into it everywhere.
• Check platform divergence. A gap between Google and Yelp often means one platform's reviewers had a different experience — or that you're only asking happy customers on one channel.
• Weigh velocity over total. Falling behind on fresh reviews quietly erodes both rank and trust, even if your lifetime count looks healthy.

What's in your reputation report

Your ratings, volume, recency, and trend across platforms; your response rate; and the sentiment themes — praise and complaints — side by side. You leave knowing not just your score but the specific operational issues and marketing angles your customers are handing you.

Why your review reputation shifts over time

Reputation is a moving average with a short memory. A run of bad weeks can surface a new complaint theme; a review-generation push can lift velocity and recency fast. Re-run this monthly to catch a rising complaint theme early — when it's three mentions, not thirty — and to confirm a fix is landing.

How to act on praise and complaint themes

Complaint themes are operational fixes plus a response strategy: reply to the reviews raising them, publicly and specifically, which both helps the reviewer relationship and signals engagement. Praise themes go into your site copy, GBP posts, and ad messaging. A low response rate is the fastest win — start replying. If velocity is the gap, the fix is a systematic review-request process. Reputation also feeds your Local Authority Score and your AI Visibility, since assistants weigh review signals when deciding who to recommend — so this work compounds across the other tools.

Frequently asked questions