LSD

About

Local SEO data, built for the way work happens now

Local SEO Data exists because the way practitioners work changed — and the data vendors didn't change with it. We're building the data layer for AI-native local SEO.

We started Local SEO Data with a workflow problem. More and more of the actual work of local SEO — research, audits, rank tracking, reporting — now runs through AI assistants like Claude. But when we went looking for programmatic local SEO data that worked that way, it didn't exist. Existing APIs were designed for a world of dashboards and CSV exports: five different subscriptions, five different schemas, and almost nobody serious about MCP.

So we built the product we needed. One subscription covering rankings, reviews, citations, keywords, backlinks, and AI visibility — with a Model Context Protocol server as a first-class citizen, so the data is available wherever your AI workflow lives. It pairs with the free, open-source Local SEO Skills and powers Local SEO Agents, and it works just as well in the places APIs have always worked: SaaS applications, internal dashboards, and scripts.

We launched in 2026, and today more than 200 customers run over 500,000 requests a month through the platform. We think AI-native local SEO is a new category, and we intend to keep defining it.

200+

Customers

500K+

Requests per month

36

Endpoints

2026

Launched

What AI-native means to us

MCP first, not an afterthought

Our MCP server is a first-class product, not a wrapper bolted on later. Connect Claude and other AI agents directly to live local SEO data and work in plain language.

Paired with open source

The API powers the free, open-source Local SEO Skills and Local SEO Agents — ready-made AI workflows for audits, geogrid scans, review analysis, and competitive research.

Works everywhere else too

AI-native doesn't mean AI-only. The same REST API drops into SaaS products, internal dashboards, reporting pipelines, and plain old scripts.

Team

GS

Garrett Smith

Head of Local

25 years in SEO, commercializing services and SaaS products for thousands of companies along the way. Creator of the open-source Local SEO Skills and a hands-on pioneer of the AI-native workflows this product was built for.

NO

Noah Oswainy

Head of Data

Data analytics fellow at the University at Buffalo and serial builder. Maintains the platform that keeps 500K+ requests a month flowing.

MJ

Michael Jones

Head of Success

Has optimized over 5,000 Google Business Profiles and managed local SEO clients at scale. Creates the best audits in the business — and the memes to match.

See what it can do

Start with 50 free credits, browse the docs, or just say hello.