AGR, ATRP, SoLV

A 7×7 geogrid produces 49 numbers — one rank per cell. Useful for diagnosis, awful for tracking. You can't say "my rank went from {2,4,1,3,7,...} to {1,3,2,2,5,...} this week" in a client report.

The three composite scores collapse a whole grid into a single trackable number. AGR is the most-used (everyone reports it). ATRP is the most actionable (it's the share of territory where you're in the Map Pack — the rank position customers actually see). SoLV is the most analytically honest (it weights both presence and position, so a domain ranking #2 everywhere scores higher than one ranking #1 in some cells and absent in others).

Formula: sum of all cell ranks ÷ number of cells.

Lower is better. AGR of 1.0 means perfect ranking across the entire territory. AGR of 10+ means you're losing the area. Most established local businesses sit between 3.0 and 6.0 on their primary keyword.

Trick: cells where you don't appear in the local results at all are conventionally assigned a rank of 20 (the bottom of the Local Finder). This prevents AGR from looking artificially good when most cells are missing. Some tools use 21 or even null — be consistent within your tracking.

Formula: (number of cells where rank ≤ 3) ÷ total cells × 100.

Higher is better. 100% means you're in the Local Pack everywhere across the territory. 50% means you're in the Pack across half the area. This is the most practically useful number because the Local Pack is the only result block most local searchers ever click — being rank #4 doesn't drive calls, but being rank #2 does.

Use ATRP for client conversations and goal-setting. "Currently 38% ATRP. Target: 75% by Q4." Concrete, defensible.

Formula: position-weighted sum across all cells, normalized to 0-1. Different vendors use slightly different weights; a common one is 1.0 for rank 1, 0.7 for rank 2, 0.5 for rank 3, 0.3 for rank 4, 0.15 for rank 5, and so on, with zero for cells where the business is absent.

SoLV captures something AGR misses: a business ranking #2 across the entire territory has more local voice than one ranking #1 in 3 cells and absent in the rest. AGR averages them as similar; SoLV correctly shows the former as stronger.

Use SoLV when you're comparing competitive market share. AGR and ATRP describe your own performance; SoLV describes your relative position in the market.

Each score tells you something different:

• AGR good, ATRP poor: ranks are clustered around #4-6 — close to the Pack but not in it. Push reviews and proximity-affecting work to break into top 3.
• AGR poor, ATRP good: you're in the Pack near your location but invisible everywhere else. Service-area expansion work needed.
• AGR and ATRP both good, SoLV mediocre: competitors are also strong. Market share is split. Differentiation needed.
• All three trending up: something is working. Identify what changed and double down.
• All three trending down: something broke. Likely a profile issue, an algorithm update, or a new competitor. Investigate.

The calculator above takes any rank matrix you paste in and computes all three. Useful for comparing scans across vendors, sanity-checking a tool's reported number, or just understanding how a single bad cell pulls down the composite.