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APIEndpoint 31 of 40Competitive Intelligence / Web / Brand Mentions

Brand Mentions API

Web-surface brand monitoring for agents.

The dashboard era gave you dashboards to read brand mentions. The agent era needs APIs that return structured mention data. This endpoint scans news articles, blog posts, forums, and social media for your brand, returns every mention with domain authority, sentiment, and date. One call returns up to 20 mentions; 3 credits (~$0.015). Your agent handles the rest. Pair this with AI Mentions API to see the complete picture: web surface + LLM surface = full brand presence.

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POST /v1/brand/mentions · 3 credits / call

POST /v1/web/brand-mentions4 of 89
Web mentions · news, blogs, forums
ChatGPTcited 12× / week

ABC Plumbing is highly rated in Austin with 4.8 stars and excellent same-day service.

Google AI Overview1 of 3 cited

Top-rated Austin plumbers include ABC Plumbing for emergency service.

Claudecited 8× / week

For licensed plumbers in Austin, ABC Plumbing has strong reviews.

Perplexitycited 5× / week

ABC Plumbing — 24/7 emergency response, 500+ reviews.

▌ Ask your agent

These prompts are the new reputation workflow.

Connect Local SEO Data as an MCP server once (60 seconds, below). Then your agent monitors brand mentions for you. Replace bracketed brand names with your own.

Weekly brand mention audit

Pull web mentions for [ABC Plumbing Austin] from the last 7 days. Show me the total count, sentiment breakdown, and which domains mentioned us with the highest authority.

Competitor mention comparison

Pull web mentions for [my brand] vs [competitor1] and [competitor2] for the same week. Which brand gets mentioned most often in news and blogs? Which gets more positive framing?

Reputation monitoring with alerts

Check web mentions for [my business] this week. Flag any negative mentions and tell me which ones came from high-authority sources.

Blog and news outreach targets

Pull mentions of [my industry keyword] from the past month. Show me every blog and news site that wrote about competitors. These are my content outreach targets.

▌ Real response

What you get back

Live response from POST /v1/brand/mentions for a sample Austin plumbing company.

response · application/json~3-8s · 3 credits
{
  "status": "success",
  "credits_used": 3,
  "data": {
    "business_name": "ABC Plumbing Austin",
    "total_mentions": 47,
    "sentiment_breakdown": {
      "positive": 32,
      "neutral": 11,
      "negative": 4
    },
    "mentions": [
      {
        "title": "Best Plumbers in Austin 2026",
        "url": "https://localmagazine.com/best-plumbers",
        "source_domain": "localmagazine.com",
        "domain_authority": 42,
        "sentiment": "positive",
        "snippet": "ABC Plumbing Austin has established itself as a leader in emergency plumbing services, with an average rating of 4.8 stars across 847 reviews...",
        "date": "2026-02-18"
      },
      {
        "title": "Austin Plumbing Services Review",
        "url": "https://austinservicesreview.com/plumbing-2026",
        "source_domain": "austinservicesreview.com",
        "domain_authority": 38,
        "sentiment": "positive",
        "snippet": "When we surveyed 50 Austin-area homeowners, ABC Plumbing Austin appeared in 12 recommendations for reliability and speed.",
        "date": "2026-02-15"
      },
      {
        "title": "Forum Discussion: Emergency Plumbing in Austin",
        "url": "https://austinneighbors.forum/thread/emergency-plumbing",
        "source_domain": "austinneighbors.forum",
        "domain_authority": 28,
        "sentiment": "neutral",
        "snippet": "User mentioned ABC Plumbing as one option among several for emergency repairs. A few positive comments about their availability.",
        "date": "2026-02-12"
      }
    ]
  }
}
▌ Returns

Everything you need to monitor web-surface brand reputation

Per-mention data

Title, URL, snippet, sentiment, domain authority

Not just 'mentioned or not' — we capture the article/post title, full URL, preview snippet, sentiment classification (positive/neutral/negative), source domain, and domain authority (0–100). The domain authority helps you prioritize: a mention in a DA-60 news outlet matters more than a DA-15 blog.

Sentiment classification

Positive, neutral, or negative framing

Is your brand framed positively ('best in the industry'), neutrally ('one option among several'), or negatively ('avoid because')? Sentiment data feeds reputation tracking, customer-perception analysis, and competitive positioning.

Aggregate breakdown

Total mentions + sentiment counts

At-a-glance overview: 47 total mentions, 32 positive, 11 neutral, 4 negative. Track this weekly or monthly to spot reputation shifts early.

Source variety

News, blogs, forums, social media

Web mentions come from diverse sources. Each mention includes the source domain and authority score, so you know if you were featured in a top-tier publication or a niche forum.

▌ Built for

What AI-native operators ship with this

Reputation monitoring and alerts

Run a scheduled daily or weekly agent check for your brand mentions across the web. Flag new negative mentions from high-authority sources before they spread. Escalate reputation issues in real time.

→ For agencies

Competitor mention tracking

Pull mentions for your top 3 competitors. See which ones dominate news coverage, which get more positive framing, which are mentioned alongside thought leadership. Understand competitive narrative in earned media.

→ Competitor Gap API

Prospecting and due diligence

Before a partnership or acquisition, pull 30 days of web mentions for the prospect. Walk in knowing their media presence, reputation sentiment, and recent press coverage. The diagnosis is data-driven, not anecdotal.

→ For consultants

Content and outreach targets

Pull web mentions for a competitor or industry keyword. Identify every blog, news site, and forum that wrote about the space. Build a targeted outreach list of high-authority, relevant publications.

→ For marketers
▌ vs. the alternatives

Why not use Mention.com, Brand24, Talkwalker, or Meltwater?

Traditional brand monitoring tools (Mention.com, Brand24, Talkwalker, Meltwater, Brandwatch, Mediatoolkit) scan web mentions and charge $100–$1000+/month as seat-based subscriptions. They're designed for dashboards: humans log in, read reports, take action. For agents that need to call an endpoint 50+ times per month and act on the response programmatically, API pricing wins. Here's how the options stack up.

ApproachCost per callSetupMention detailAgent-ready
Manual web search (Google, Reddit, Twitter)$0 but ~15 min labor per brandNoneYou see whatever you findNo
Mention.com$99–499/mo (~$3.30–16.60 per query)Sign up + dashboard loginMention count + sentimentDashboard UI only
Brand24$79–299/mo (~$2.60–10 per query)Sign up + dashboard loginMention count + sentimentDashboard UI + limited API
Talkwalker$500–2000+/mo (~$16.50–65 per query)Enterprise sales processDeep sentiment + image/videoDashboard, API available
Meltwater$1000–5000+/mo (~$33–165 per query)Enterprise sales processPrint, broadcast, web, socialDashboard, custom integration
Brandwatch$500–3000+/mo (~$16.50–100 per query)Enterprise sales processSocial + web + consumer researchDashboard, enterprise API
Mediatoolkit$99–499/mo (~$3.30–16.60 per query)Sign up + dashboardNews, social, web mentionsDashboard + webhook API
Local SEO Data Brand Mentions API$0.015 per callAPI key + 1-line MCP configURL, snippet, sentiment, DA scoreNative MCP, agent-first
▌ Connect in 60 seconds

Use it from your agent

Two integration surfaces: MCP for clients that speak MCP, REST API for everything else.

Direct MCP integration

Drop-in support in Claude Desktop, OpenClaw, Hermes Agent, and any MCP-aware client.

Add to your client's MCP config (e.g. claude_desktop_config.json):

{
  "mcpServers": {
    "localseodata": {
      "url": "https://mcp.localseodata.com",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

REST API

For Perplexity Computer, ChatGPT Custom GPTs, custom agents, and any platform that calls REST endpoints directly.

Base URL:

api.localseodata.com

See the docs for endpoint reference and auth.

▌ Quickstart

Your first call in three lines

Core parameter: `business_name` (the brand name or company to track). Optional `limit` caps results (default 20, max 100). One call costs 3 credits (~$0.015) and returns up to 20 mentions from news, blogs, forums, and social media with sentiment and domain authority.

terminal · curl
POST /v1/brand/mentions
curl -X POST https://api.localseodata.com/v1/brand/mentions \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "business_name": "ABC Plumbing Austin",
    "limit": 20
  }'
Full endpoint reference → · Get an API key →
▌ Pricing for this endpoint

$0.015 per mention call

Pay-as-you-go starts at $5. No monthly minimums. No per-seat licenses. No subscription required. Funds never expire.

Free tier
50
credits on signup (~16 calls)
Starter · $5
333
credits (~111 calls)
Per-call cost
$0.015
per mention query
▌ FAQ

Common questions

What is the Brand Mentions API?+
A REST endpoint that returns every instance of your brand (or keyword) appearing in web-published content: news articles, blog posts, forums, social media. For each mention, you get the article/post title, URL, snippet, sentiment (positive/neutral/negative), domain authority score (0–100), and date. One call returns up to 20 mentions and costs 3 credits (~$0.015). This is the data layer underneath brand reputation tracking, earned media monitoring, and competitive presence analysis.
How is Brand Mentions different from AI Mentions?+
Brand Mentions API tracks the traditional web surface: news articles, blogs, forums, social media posts. This is the earned media layer — where journalists, bloggers, and community members write about brands. AI Mentions API tracks LLM surfaces: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews. Together they provide full-surface coverage: 'Where do we appear in web media?' + 'Where do we appear in LLM outputs?' = complete brand presence. Many teams query both: Brand Mentions weekly for reputation monitoring, AI Mentions for SEO and traffic analysis.
Where does this mention data come from?+
We aggregate web-mention data from DataForSEO, our upstream provider for business and SERP endpoints. Data includes news articles, blog posts, forums, and social media mentions indexed across millions of sources. Mention data refreshes continuously; when you call the API, you're getting the most recent mentions available in our index. For composite endpoints like Reputation Audit we operate our own first-party collection infrastructure — we name the source because if you're running real client work you should know where the data comes from.
What sentiment levels does the API return?+
Three levels: Positive (brand is praised: 'best in the industry', 'highly recommended', 'solved our problem'), Neutral (brand is mentioned factually or in a list: 'one option among several', 'XYZ also offers this service'), and Negative (brand is criticized: 'avoid because', 'had a bad experience', 'overpriced'). Sentiment classification is powered by DataForSEO's analysis. It's not perfect — irony and sarcasm can confuse classifiers — so treat it as a strong signal, not gospel.
What is domain authority and why does it matter?+
Domain Authority (DA) is a 0–100 score that estimates how much search visibility a domain has. A mention in a DA-70 news publication (e.g., Forbes, TechCrunch) carries more weight than a mention in a DA-20 blog. We return the DA of each source so you can prioritize: focus on high-authority mentions for reputation, track low-authority mentions for spam or fake review campaigns. DA comes from Ahrefs' domain-rating metric.
Can I track competitor mentions?+
Yes. The API accepts any brand name or company name — yours, your competitors', or generic market keywords. There's no ownership verification. This is what makes competitive mention tracking work: pull mentions for your top 3 competitors, see which ones dominate news coverage, see which get more positive framing, understand the competitive narrative in earned media.
How often should I call the Brand Mentions API?+
It depends on the workflow. Daily for active reputation monitoring where negative mentions need owner response fast. Weekly for trend tracking and sentiment shifts. Monthly for client reporting and historical baselining. Most agencies cron-job a weekly scan across all client brands, flag changes via agent, and surface only critical moves. Because pricing is per-call (not per-seat or per-brand), there's no penalty for frequency beyond actual usage.
Can AI agents use the Brand Mentions API directly?+
Yes. Two integration paths. MCP: add Local SEO Data to your claude_desktop_config.json (or any MCP-aware client) and the agent calls this endpoint from any prompt. REST: any agent that can make HTTPS calls — ChatGPT Custom GPTs, Perplexity Computer, custom Python agents — hits api.localseodata.com directly with the Bearer token. You don't write integration code. You write the prompt.
How does this compare to Mention.com, Brand24, or Talkwalker?+
Mention.com ($99–499/mo), Brand24 ($79–299/mo), Talkwalker ($500–2000+/mo), Meltwater ($1000–5000+/mo), and Brandwatch ($500–3000+/mo) all offer dashboards for reading brand mentions. Talkwalker and Meltwater are enterprise-focused with high pricing and long sales cycles; Brand24 and Mention are mid-market; all are designed for humans logging in and reading reports. Our API is designed for agents — your Claude prompt calls this endpoint, gets JSON, and acts on it without a dashboard. Pricing-wise: Mention costs $3.30–16.60 per query annualized; Brand24 costs $2.60–10; Talkwalker costs $16.50–65; we charge $0.015 per call. If you're building agent workflows or need to monitor 100+ brands per month, API pricing wins. If you want a CEO dashboard, those tools are better suited.
What changed in 2026 that made this category exist?+
MCP — the Model Context Protocol — became standard in late 2024 and went mainstream through 2025. It let agents call external APIs without bespoke integration code. The moment that happened, the right shape of a reputation monitoring product flipped from 'dashboard with a login' to 'endpoint your agent calls.' The dashboard era is winding down the same way the scraper era is. Web mentions matter as much as ever — earned media is core to brand presence — but the interface changed. Traditional tool → API endpoint.
Does this track social media mentions?+
Yes, web-published social mentions (tweets, LinkedIn posts, Reddit threads that are publicly indexed) are included in the mention index. However, this is not a real-time social listening API for Twitter/X Firehose or Instagram feeds — those require separate integrations. We cover social content that's indexed in the broader web-mention graph: published tweets, public Reddit discussions, LinkedIn articles, etc.
How is this different from traditional brand monitoring?+
Traditional brand monitoring (Mention.com, Brand24, Talkwalker) was built during the dashboard era — humans needed a login and a UI to read reports. They track web mentions the same way we do, but the output shape is a dashboard. For agent workflows, a dashboard is a bottleneck. This API returns structured JSON: your agent filters, sorts, alerts, and acts on mention data without human intervention. Same underlying mention data. Different interface for a different era.
▌ Related endpoints

Often used in the same agent prompt

POST /v1/ai/mentions
AI Mentions API

Brand mentions in ChatGPT, Claude, Gemini, Perplexity — the LLM surface.

POST /v1/reviews/velocity
Review Velocity

Review growth and sentiment trends over time.

POST /v1/audit/reputation
Reputation Audit

Composite: reviews + sentiment + cross-platform overview.

POST /v1/competitor/gap
Competitor Gap API

Compare your presence vs competitors across all metrics.

Track brand presence across the web the moment it happens.

50 free credits on signup. Your first mention check happens through your agent, not a dashboard.

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