LSD
APIEndpoint 34 of 40Audits / Reputation / Cross-Platform

Reputation Audit API

The reputation audit API for the new local SEO stack.

Reputation audits used to be 3-hour manual exercises — pull reviews from Google and Trustpilot, count sentiment themes by hand, calculate reply rates, draft recommendations. This is one POST call. Your agent gets a composite 0-100 reputation score, per-platform breakdown, sentiment analysis, owner reply rate, review velocity, and actionable recommendations in structured JSON.

Start Free — 50 CreditsView Docs

POST /v1/audit/reputation · 30 credits / call

POST /v1/audit/reputationcomposite · ~10s
Reputation auditabcplumbing.com · Austin TX

Local pack rank

#2+1

Up from #3 last week

Review velocity

12/mo-3

Down 20% MoM

NAP consistency

94%+2%

3 mismatches fixed

Profile complete

78%0

Missing 3 categories

Top fix: add 3 missing service categories to profile.

▌ Ask your agent

These prompts are the new reputation-intelligence workflow.

Connect Local SEO Data as an MCP server once (60 seconds, below). Then your agent runs audits on schedule. Replace bracketed business names with your own.

Pre-pitch reputation audit

Run a reputation audit for [prospect business name] in [City, State]. Show me their composite reputation score, which platforms they're strongest on, and the top 3 things customers complain about.

Client reputation tracking

Pull reputation audits for all 12 client locations. Flag any location that dropped below a 70 reputation score or has a reply rate under 50%.

Competitive reputation analysis

Compare reputation scores for [my business] vs my top 3 local competitors in [City, State]. Which competitor has the highest sentiment score and the fastest response time?

Sentiment-driven crisis detection

Audit [business name] across Google and Trustpilot. If the negative sentiment ratio is above 25% or a recent review mentions [specific issue], alert me immediately.

▌ Real response

What you get back

Live response from POST /v1/audit/reputation for a sample Brooklyn pizzeria.

response · application/json~6-12s · 30 credits
{
  "status": "success",
  "credits_used": 30,
  "business": "Joe's Pizza Brooklyn",
  "location": "Brooklyn, NY",
  "reputation_score": 82,
  "rating_distribution": {
    "positive": 0.68,
    "neutral": 0.18,
    "negative": 0.14
  },
  "platform_breakdown": {
    "google": {
      "rating": 4.6,
      "reviews": 847,
      "reply_rate": 0.60,
      "avg_response_hours": 18
    },
    "trustpilot": {
      "rating": 4.2,
      "reviews": 156,
      "reply_rate": 0.15,
      "avg_response_hours": 72
    }
  },
  "sentiment": {
    "positive_themes": ["fast delivery", "great crust", "friendly staff", "authentic taste"],
    "negative_themes": ["long weekend wait", "small seating", "inconsistent quality", "parking difficulty"]
  },
  "review_velocity": {
    "reviews_per_month": 42,
    "trend": "rising",
    "recent_sentiment_shift": "neutral"
  },
  "recommendations": [
    "Increase Google review reply rate from 60% to 90%+ to strengthen engagement signals",
    "Address 'long wait on weekends' — mentioned in 18% of negative reviews; consider staff expansion Fridays-Sundays",
    "Trustpilot reply rate is 15%; prioritize responding to Trustpilot reviews within 24 hours",
    "Emphasize 'authentic taste' and 'great crust' in your profiles — your top 2 sentiment drivers"
  ]
}
▌ Returns

The reputation metrics that matter for client work

Composite reputation score

0-100 score across all platforms

Single number rolling up Google rating, Trustpilot rating, reply rates, sentiment, and review velocity. Comparable across any business, any industry, any location.

Per-platform breakdown

Isolated metrics for Google and Trustpilot

Ratings, review counts, owner reply rate, and average response time. See which platforms are performing well and which ones are dragging the composite score down.

Sentiment analysis

Positive and negative themes extracted from reviews

What do customers love and what do they complain about. Aggregated across all reviews so you surface patterns humans would miss.

Owner activity

Reply rate and response time per platform

How engaged is the owner. Reply rates under 50% are red flags. Response time is critical for reputation recovery.

Review velocity and trend

Reviews-per-month and recent sentiment direction

Is reputation improving or declining. Recent trend signals matter more than historical averages for pitches and client retention.

Actionable recommendations

Specific next steps to improve the score

Not just a number — the audit tells you exactly which themes to address and which platforms need attention.

▌ Built for

What AI-native operators ship with this

Pre-pitch reputation audits

Before the sales call with a prospect, pull their reputation audit. Walk in knowing their score, their weak platforms, their top customer complaints. Closing rate goes up because the diagnosis is data-backed, not guesswork.

→ For consultants

Monthly client reputation tracking

Agencies cron a monthly reputation audit across all client locations. Flag drops in score or reply rate. Automatically surface sentiment shifts. Built once in Claude, runs on schedule, no dashboard required.

→ For agencies

Reputation recovery workflows

A client gets a spike in negative reviews. The audit API surfaces the exact complaint theme. Your agent drafts targeted owner replies and flags for human review. Speed matters for reputation.

→ Sentiment detection agents

Competitive reputation benchmarking

Pull reputation audits for your top 5 competitors monthly. Track whose score is rising, whose reply rate is slipping, whose sentiment is deteriorating. Know when competitors are losing reputation before they fix it.

→ Competitor Gap API
▌ vs. the alternatives

Why not just use Birdeye, Podium, or Reputation.com?

Dashboard-era reputation management tools (Birdeye, Podium, Reputation.com, ReviewTrackers, Synup) charge $200–$2000 per month. They're built for humans logging in and reading reports. For agent workflows, pre-pitch audits, or bulk reputation intelligence, they're too slow and too expensive. Here's how the options stack up.

ApproachCost per auditPlatformsSetupAgent-ready
Manual audit (Google + Trustpilot only)2–3 hours labor per auditGoogle + TrustpilotNoneNo
Birdeye$200–$400/mo (~$7–13 per location)25+ platformsOnboarding + verificationDashboard only
Podium$150–$400/mo (~$5–13 per location)Google, Facebook, etc.Setup + integrationLimited API
Reputation.com$520/mo minimum (~$17 per location at 30 locations)50+ platformsSales call requiredManual CSV export
ReviewTrackers$99–$199/mo (~$3–7 per location)100+ platformsIntegration + approvalAPI available
Synup$199–$799/mo (~$7–27 per location)80+ platformsDashboard + verificationLimited
Local SEO Data Reputation Audit API$0.15 per auditGoogle + Trustpilot (composite)API key + 1-line MCP configNative MCP, agent-first
▌ Connect in 60 seconds

Use it from your agent

Two integration surfaces: MCP for clients that speak MCP, REST API for everything else.

Direct MCP integration

Drop-in support in Claude Desktop, OpenClaw, Hermes Agent, and any MCP-aware client.

Add to your client's MCP config (e.g. claude_desktop_config.json):

{
  "mcpServers": {
    "localseodata": {
      "url": "https://mcp.localseodata.com",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

REST API

For Perplexity Computer, ChatGPT Custom GPTs, custom agents, and any platform that calls REST endpoints directly.

Base URL:

api.localseodata.com

See the docs for endpoint reference and auth.

▌ Quickstart

Your first call in three lines

Same call, three syntaxes. The endpoint returns a composite reputation score (0–100), per-platform breakdown, sentiment themes, reply rates, and recommendations. Pair with Google Reviews or Multi-Platform Reviews for deeper per-review analysis. Location defaults to United States but accepts city-state format like 'Brooklyn, NY'.

terminal · curl
POST /v1/audit/reputation
curl -X POST https://api.localseodata.com/v1/audit/reputation \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "business_name": "Joe'"'"'s Pizza",
    "location": "Brooklyn, NY"
  }'
Full endpoint reference → · Get an API key →
▌ Pricing for this endpoint

$0.15 per reputation audit

Pay-as-you-go starts at $5. Monthly plans from $19. Funds never expire. No seat fees, ever.

Free tier
50
credits on signup (0.3 audits + buffer)
Starter · $19/mo
~127
audits/mo at this rate
Per-call cost
$0.15
per reputation audit
▌ FAQ

Common questions

What is the Reputation Audit API?+
A REST endpoint that runs a complete reputation audit on any business and returns a composite 0-100 reputation score, per-platform breakdown (Google vs Trustpilot), sentiment analysis, owner reply rates, review velocity, and specific recommendations to improve the score. One call replaces the 3-hour manual process of pulling reviews, analyzing sentiment, calculating metrics, and drafting recommendations. It's the data layer underneath pre-pitch reputation audits, client reputation tracking, and competitive reputation benchmarking workflows.
How is the reputation score calculated?+
The composite reputation score (0–100) is calculated by weighting four factors: Google rating and volume (40% of the score), Trustpilot rating and volume (20%), owner reply rate across both platforms (25%), and recent sentiment trend (15%). A business with a 4.6 Google rating, 4.2 Trustpilot rating, a 60% reply rate, and rising positive sentiment will score around 82. The methodology is transparent — if you're running production client work, you need to know where the data comes from. We composite DataForSEO upstream review data with our own reply-rate calculations.
Which platforms does the Reputation Audit API cover?+
Currently Google and Trustpilot. These are the two platforms with the most structured, accessible review data and the strongest signal for B2B and B2C reputation. We can expand to Yelp, BBB, or Facebook reviews if demand warrants — let us know. For single-platform deep dives, use the Google Reviews API or Multi-Platform Reviews API instead.
How does this differ from Google Reviews or Multi-Platform Reviews?+
Google Reviews API pulls the raw review text, author, rating, and owner replies for a single business. You get full review history and per-review metadata. Multi-Platform Reviews API does the same across Google and Trustpilot in one call — raw reviews, no scoring. Reputation Audit API composites both platforms into a single 0-100 score, extracts sentiment themes, calculates reply rates, and generates recommendations. Use Reputation Audit for pre-pitch audits, composite scoring, and trend analysis. Use Google Reviews or Multi-Platform Reviews for detailed per-review analysis and monitoring.
How does this compare to Birdeye, Podium, and Reputation.com?+
Birdeye, Podium, Reputation.com, ReviewTrackers, and Synup are dashboard-era reputation management tools designed for humans to log in, read reports, and manage workflows. They cost $150–$800/month. The Reputation Audit API is designed for agents — your Claude prompt calls this endpoint, gets JSON, and acts on the result without a dashboard. Pricing-wise: Birdeye averages $7–13 per location when annualized; we cost $0.15 per audit. If you're running 100 audits per month, we cost $15 total; Birdeye costs $200+. If you're building agent workflows, this is the right tool. If you want a dashboard for your CEO, those tools are better.
Where does this data come from?+
Google and Trustpilot review data comes from DataForSEO, our upstream provider for most business-data endpoints. Review ratings, counts, and sentiment are sourced from DataForSEO and refreshed within 24 hours of platform updates. Owner reply rates and response-time calculations are our own logic applied to the upstream data. Reply status and timestamps come from the reviews themselves as published on Google and Trustpilot. Because we're compositing third-party data with our own analysis, the methodology is hybrid, and we disclose that.
How fresh is the reputation data?+
Google and Trustpilot data refreshes within approximately 24 hours of a review being posted or replied to. When you call the Reputation Audit API, you get the most recently cached data for that business. Full audits take 6–12 seconds because we're aggregating data from multiple platforms and running sentiment analysis. For real-time monitoring of new reviews, use the Google Reviews API or Multi-Platform Reviews API instead; those refresh faster because they're single-purpose.
Can I use this for prospect audits?+
Yes — and this is the core use case for consultants and agencies. Pull a reputation audit for a prospect before a sales call. You walk in knowing their score, which platforms are weak, and what customers are complaining about. This is the difference between a guessed diagnosis and a data-backed conversation. The API accepts any business name and location, so you can audit competitors, prospects, or your own clients.
Can my AI agent use this directly?+
Yes. Two integration paths. MCP: add Local SEO Data to your claude_desktop_config.json and your Claude agent calls this endpoint from any prompt. REST: any agent that can make HTTPS calls — ChatGPT Custom GPTs, Perplexity Computer, custom Python agents — hits api.localseodata.com directly with the Bearer token. You don't write integration code. You write the prompt.
What changed in 2026 that made Reputation Audit APIs necessary?+
Two things: MCP (Model Context Protocol) became standard, making it practical for agents to call specialized APIs without bespoke integration code. Second, reputation management shifted from a dashboard tool for humans to a signal for agents — agencies and consultants now need to pull reputation data as part of prospect discovery and client monitoring workflows. The dashboard era is winding down; the agent era needs APIs optimized for that shape of work. Reputation Audit is a native 2026 category.
▌ Related endpoints

Often used in the same agent prompt

POST /v1/business/reviews
Google Reviews

Full review history with author, rating, text, and owner replies.

POST /v1/reviews/multi-platform
Multi-Platform Reviews

Google + Trustpilot reviews in one call.

POST /v1/reviews/velocity
Review Velocity

Review growth, sentiment trend, reply rate over time.

POST /v1/audit/local
Local Audit

Composite: rankings + reviews + profile + citations.

Run your first reputation audit in 60 seconds.

50 free credits on signup. Your first reputation intelligence happens through Claude, not curl.

Start FreeRead the docs
▌ MADE FOR THE NEW LOCAL SEO STACK