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APIEndpoint 29 of 40Competitive Intelligence / Reputation / Multi-Platform Reviews

Multi-Platform Reviews API

Reputation is no longer one number.

A decade ago, your reputation was your Google rating. Today it lives across Google, Trustpilot, Yelp, BBB, industry-specific platforms. Each has its own API, its own rate limits, its own structure. Your competitors use subscription platforms like Birdeye and Podium at $200–400/month per location to watch all of them. We aggregated them into one endpoint. One POST call returns ratings and counts across Google and Trustpilot. Your agent does the comparative analysis.

Start Free — 50 CreditsView Docs

POST /v1/reviews/multi-platform · 6 credits per business

POST /v1/reviews/multi-platformcomposite · ~10s
Reviews across Google + Trustpilotabcplumbing.com · Austin TX

Local pack rank

#2+1

Up from #3 last week

Review velocity

12/mo-3

Down 20% MoM

NAP consistency

94%+2%

3 mismatches fixed

Profile complete

78%0

Missing 3 categories

Top fix: add 3 missing service categories to profile.

▌ Ask your agent

These prompts are the new competitive intelligence workflow.

Connect Local SEO Data as an MCP server once (60 seconds, below). Then your agent pulls cross-platform reputation across your entire competitive set. Replace bracketed business names with your own.

Competitive reputation baseline

Pull Google and Trustpilot ratings for [my business] and my top 3 competitors. Show me where each ranks strongest and where they have vulnerability.

Multi-location reputation audit

Check Google and Trustpilot ratings for all 12 of my client locations. Flag any location where Trustpilot rating is more than 0.5 stars lower than Google — that suggests platform-specific dissatisfaction.

Prospect evaluation

Before I pitch [prospect business], pull their Google and Trustpilot ratings. What's the gap between platforms? Are they strong on one and weak on another?

Reputation monitoring

Weekly check: Google and Trustpilot ratings for [my business]. If either drops more than 0.2 points, alert me and pull recent negative reviews.

▌ Real response

What you get back

Live response from POST /v1/reviews/multi-platform for a sample business across Google and Trustpilot.

response · application/json~4-8s · 6 credits
{
  "status": "success",
  "credits_used": 6,
  "business_name": "Joe's Pizza",
  "location": "Brooklyn, NY",
  "platforms": {
    "google": {
      "rating": 4.6,
      "count": 847,
      "recent_trend": "stable"
    },
    "trustpilot": {
      "rating": 4.3,
      "count": 156,
      "recent_trend": "rising"
    }
  },
  "combined_rating": 4.5,
  "total_reviews": 1003,
  "platform_gap": 0.3,
  "sentiment_by_platform": {
    "google": { "positive": 0.78, "neutral": 0.15, "negative": 0.07 },
    "trustpilot": { "positive": 0.81, "neutral": 0.12, "negative": 0.07 }
  }
}
▌ Returns

Everything you need for cross-platform reputation intelligence

Per-platform breakdown

Rating, count, recent trend

Google and Trustpilot separately. See where your reputation is strong and where it's weak.

Composite reputation score

Weighted average across platforms

One number that reflects your actual multi-surface standing, not just Google.

Platform gap analysis

Where you rank differently

Trustpilot significantly lower than Google? That's a distinct problem with a distinct solution.

Sentiment by platform

Positive, neutral, negative across each

AI-classified sentiment shows which platform has happier or more critical reviews.

▌ Built for

What competitive intelligence teams ship with this

Pre-pitch competitive intelligence

Before you call a prospect, pull their Google and Trustpilot ratings. Know their reputation vulnerabilities. Walk in with a diagnosis instead of a hope.

→ For consultants

Client portfolio reputation tracking

Agencies with 20–100 client locations run weekly multi-platform sweeps. Flag drops, surface sentiment shifts. One agent call covers your entire book.

→ For agencies

Competitive win/loss analysis

Your prospect chose a competitor. Pull both your ratings and theirs across Google and Trustpilot. Understand the reputation gap that cost you the deal.

→ Competitor Gap API

Reputation recovery monitoring

A client had a crisis. Track their recovery across platforms weekly. Google recovers faster than Trustpilot. Know which surface still needs work.

→ Review Velocity API
▌ vs. the alternatives

Why not use Birdeye, Podium, or Reputation.com directly?

Those platforms aggregate 5–10 sources and offer strong dashboards for humans. But for AI agents doing competitive intelligence at scale, they're subscription tools with rate limits and no MCP support. Here's how the economics and integration shape up.

ApproachPlatforms coveredSetupCostAI-agent ready
Birdeye (multi-location)5–10 platformsDashboard login, UI config$200–400/mo per locationAPI exists, no MCP
Podium (SMS-first)4–6 platformsDashboard login, SMS setup$150–300/mo flatREST API only, rate-limited
ReviewTrackers120+ sourcesDashboard UI$75–500/mo by tierNo agent integration
Reputation.com (enterprise)8–12 platformsSales call + onboardingCustom pricing, likely $500+/moNot agent-first
Google Places API (free)Google onlyOAuth + 2–4 week approvalFree (gated)No MCP, owned listings only
Custom scraping + DIYDepends on your buildEngineering build + maintainProxy, CAPTCHA solving costsBreaks regularly
Local SEO Data Multi-Platform APIGoogle, Trustpilot (expanding)API key + 1-line MCP config$0.03 per call, $5 starts youNative MCP, agent-first
▌ Connect in 60 seconds

Use it from your agent

Two integration surfaces: MCP for clients that speak MCP, REST API for everything else.

Direct MCP integration

Drop-in support in Claude Desktop, OpenClaw, Hermes Agent, and any MCP-aware client.

Add to your client's MCP config (e.g. claude_desktop_config.json):

{
  "mcpServers": {
    "localseodata": {
      "url": "https://mcp.localseodata.com",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

REST API

For Perplexity Computer, ChatGPT Custom GPTs, custom agents, and any platform that calls REST endpoints directly.

Base URL:

api.localseodata.com

See the docs for endpoint reference and auth.

▌ Quickstart

Your first call in three lines

One call, three syntaxes. The endpoint takes a business name and location. We resolve it to the canonical business across Google and Trustpilot and return ratings from both in one response.

terminal · curl
POST /v1/reviews/multi-platform
curl -X POST https://api.localseodata.com/v1/reviews/multi-platform \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "business_name": "Joe'''s Pizza",
    "location": "Brooklyn, NY"
  }'
Full endpoint reference → · Get an API key →
▌ Pricing for this endpoint

$0.03 per call

Pay-as-you-go starts at $5. Monthly plans from $19. Funds never expire. No seat fees, ever.

Free tier
1,667
calls on signup (50 credits)
Starter · $19/mo
633
calls/mo at this rate
Per-call cost
$0.03
per business
▌ FAQ

Common questions

What is the Multi-Platform Reviews API?+
A REST endpoint that returns ratings and review counts from Google and Trustpilot for any business in one call. You provide a business name and location; we resolve the business across both platforms and return per-platform breakdowns, a composite rating, sentiment by platform, and a platform gap score. One call costs 6 credits ($0.03) and takes ~4-8 seconds. The endpoint is POST /v1/reviews/multi-platform.
Which platforms are covered?+
Currently: Google and Trustpilot. Expanding soon: Yelp and BBB. We're building against the highest-signal review surfaces first. Google and Trustpilot cover most B2C and service businesses. If you need a specific platform, let us know via support.
How does this differ from the Google Reviews API?+
The Google Reviews API gives you the full review history for a single platform with individual review text, author, dates, and owner replies. This endpoint gives you rating aggregates across multiple platforms with per-platform breakdown and comparative analysis. Google Reviews is deep-dive; Multi-Platform Reviews is comparative. Use them together: pull the Multi-Platform API first to identify which platform needs attention, then drill into Google Reviews for the details.
Can I get individual review text or just aggregate ratings?+
This endpoint returns aggregates (rating, count, sentiment distribution) across platforms. It does not return individual review text. For review-level detail on Google, use the Google Reviews API. For Trustpilot review text, use the Reputation Audit API, which includes per-review detail from that platform.
Where does the data come from?+
Google and Trustpilot data flows through DataForSEO, our upstream provider. We normalize the per-platform data into a unified schema so you can compare them directly. Ratings and counts refresh within 24 hours of changes on each platform. For first-party collection on specialized platforms (BBB, Yelp), we operate our own infrastructure — we'll disclose the source when those endpoints launch.
How fresh is the data?+
Google and Trustpilot ratings typically refresh within 12–24 hours of a new review. Sentiment classification (positive/neutral/negative) is computed at request time. For real-time review monitoring, pair this with Review Velocity, which tracks daily change.
How does this compare to Birdeye, Podium, and ReviewTrackers?+
Those platforms are subscription dashboards built for human review managers. Birdeye and Podium run $200–400/mo per location. ReviewTrackers covers 120+ sources but starts at $75/mo and scales upward. All three are seat-based pricing. This endpoint is for AI agents doing competitive intelligence at scale. One agent call pulls reputation across your entire competitive set for $0.03 per business. For solo practitioners and small agencies doing research manually, those dashboards may make sense. For scaling competitive intelligence into your AI workflow, this is the right shape.
Can my AI agent use this directly?+
Yes. Two paths. MCP: Add Local SEO Data to your claude_desktop_config.json (or OpenClaw, Hermes Agent, or any MCP-aware client) and your agent calls it from any prompt. REST: Any agent that can make HTTPS calls — ChatGPT Custom GPTs, Perplexity Computer, custom Python agents — hits api.localseodata.com directly with the Bearer token. You don't write integration code. You write the prompt.
What does it cost versus subscription platforms?+
Birdeye: $200–400/mo per location. 100 locations = $20,000–40,000/mo. This API: $0.03 per call. Audit 100 locations weekly = ~$12/week or ~$600/year. For a consultancy or agency running competitive intelligence and reputation monitoring at scale, this is a 30–50x difference in cost. And there are no per-seat fees, no minimum contract, and no dashboard overhead.
Can I compare my business to competitors?+
Yes — and this is the core use case. Each call pulls one business. You can batch as many as you want. An agent can pull your business and your top 5 competitors' ratings in 6 calls, then do cross-platform comparative analysis in the prompt. See the agent prompts above for examples.
What's the platform gap and why does it matter?+
The platform gap is the difference between your Google rating and your Trustpilot rating. A gap of +0.5 (Google 4.6, Trustpilot 4.1) suggests you're strong on Google search but have platform-specific issues on Trustpilot — maybe dissatisfied customers preferring that surface, or a specific service category with lower ratings there. Gaps can be a diagnostic signal for where to focus reputation work.
Does this work for multi-location businesses?+
Yes. Each call pulls one business (by name and location). For multi-location audits, your agent batches calls. A 20-location agency portfolio takes 20 calls = $0.60 per audit cycle. Most teams run weekly audits.
What changed in 2026 that made this category exist?+
MCP — the Model Context Protocol — became standard in late 2024 and went mainstream through 2025. At the same time, Trustpilot and Google diverged as distinct reputation surfaces. The old vendor playbook was a monolithic dashboard. The new playbook is: reputation monitoring is now a comparative, multi-agent workflow. You don't check Birdeye's dashboard. You ask your agent to audit your competitive reputation across Google and Trustpilot and flag gaps. MCP integration means your agent does that without bespoke code.
▌ Related endpoints

Often used in the same agent prompt

POST /v1/business/reviews
Google Reviews API

Full review history, author, text, owner replies.

POST /v1/reviews/velocity
Review Velocity API

Rating trend, reply rate, sentiment change over time.

POST /v1/audit/reputation
Reputation Audit API

Composite: multi-platform reviews + sentiment + trends.

POST /v1/business/profile
Google Business Profile API

NAP, hours, categories, photos, attributes.

Build your first competitive reputation audit in 60 seconds.

50 free credits on signup. Your first multi-platform lookup happens through Claude, not curl.

Start FreeRead the docs
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