Interpreting Geogrid Results

A geogrid scan returns a 2D array of rank values. Here's how to read them:

Average Grid Rank (AGR) The single most important number. It's the mean rank across all grid points. Lower is better.

• AGR 1.0-2.0: Dominant — you own this keyword in this area
• AGR 2.0-4.0: Strong — competitive but room to grow
• AGR 4.0-7.0: Average — significant optimization needed
• AGR 7.0+: Weak — major gaps in geographic coverage

Reading the Grid The grid is a matrix where each cell represents a geographic point. Rank 1-3 = in the local pack. Rank 0 = not found.

Look for clusters:

• Green zones (rank 1-3): Your stronghold. These are areas where you dominate.
• Yellow zones (rank 4-7): Opportunity areas. Targeted content and reviews can push you into the pack.
• Red zones (rank 8+): Competitor territory. These require the most effort.

Tracking Over Time Run scans weekly or monthly and compare AGR values. A dropping AGR means your geographic coverage is improving. Focus on moving individual red cells to yellow, and yellow cells to green.

Common Patterns

• Strong center, weak edges: Typical for businesses with good but limited local authority. Expand review generation to customers from edge areas.
• Strong in one direction: May indicate proximity bias toward a competitor cluster. Focus GBP optimization on the weak side.
• Uniformly mediocre: Usually a profile completeness or review volume issue rather than geographic.