LSD

Guides

Guide: Business Owners

How to use LocalSEOData when you own a local business and want to improve your Google presence.

What Matters Most for Your Business

When someone in your area searches for your type of business on Google (like "plumber near me" or "best pizza Brooklyn"), Google shows a map with 3 businesses. Getting into that top 3 — the "local pack" — is the most valuable thing you can do for your online visibility.

Here's how to check where you stand and what to fix.

Step 1: Get Your Baseline (One-time, ~$0.25) Run a Local Audit to get your overall health score. This single call tells you:

  • Where you rank in Google's local results
  • How your reviews compare to competitors
  • What's missing from your Google Business Profile
  • Specific recommendations to improve

Step 2: Check Your Google Profile ($0.01) Run a Profile Health check. It tells you exactly what's incomplete — like missing hours, no menu link, or stale photos. These are quick, free fixes you can make today.

Step 3: See What Customers Say ($0.005) Pull your Google Reviews. See your rating breakdown, read recent reviews, and check if you're replying to them. Responding to reviews (yes, even the good ones) signals to Google that you're an active, engaged business.

Step 4: Check Your Listings ($0.25) Run a Citation Audit. This checks if your name, address, and phone number are correct on Yelp, Yellow Pages, BBB, and 50+ other sites. Wrong info on any of these hurts your Google ranking.

What to Do Each Month

  • Check your Local Authority Score ($0.05) — is your number going up?
  • Check your Review Velocity ($0.03) — are you getting more reviews than competitors?
  • Run a Geogrid Scan ($0.25) — are you visible from all parts of your city?

Monthly monitoring cost: ~$0.33

Quick Wins That Don't Cost Money Based on what the data tells you, focus on these free actions:

  1. Fill out every field on your Google Business Profile
  2. Reply to all your Google reviews
  3. Add new photos every month
  4. Post a Google Post at least once a month
  5. Answer all Q&A questions on your listing
  6. Fix any wrong info on directory sites

Using Claude Instead of Code You don't need to be technical. Set up the MCP server (or ask someone to do it once), then just ask Claude:

  • "How does my business look on Google?"
  • "What should I fix first?"
  • "How do I compare to my competitors?"

Claude will get the data and explain everything in plain English.