Guides
Guide: Agencies
How to use LocalSEOData when you're a marketing agency managing multiple local business clients.
Your Typical Workflow
As an agency, you probably need to:
- Onboard new clients with an initial audit
- Send monthly reports showing progress
- Track rankings and reviews across all clients
- Identify what to work on next for each client
- Prospect new clients by showing them their problems
Here's how to do each one.
1. Client Onboarding: First Audit Run a Local Audit ($0.25) to get the full picture in one call. It returns rankings, reviews, profile completeness, competitor comparison, and specific recommendations.
Then supplement with:
- Citation Audit ($0.25) — find incorrect listings across 50+ directories
- Competitor Gap ($0.05) — show the client exactly where they stand vs competitors
- Geogrid Scan ($0.25-$0.81) — visual map of where they rank across their city
Total cost for a comprehensive onboarding audit: ~$0.80
2. Monthly Reports Each month, run:
- Local Authority Score ($0.05) — single number to track progress
- Review Velocity ($0.03) — review trends and sentiment
- Geogrid Scan ($0.25) — geographic ranking changes
- Keyword Opportunities ($0.02) — new keywords to target
Total per client per month: ~$0.35
For 20 clients: ~$7.00/month total.
3. Prospecting New Clients Use Business Listings ($0.05/50 businesses) to find prospects, then run a Local Audit ($0.25) on each promising lead.
Show them their health score, competitor gaps, and missing citations. "You have 156 reviews but your top competitor has 312. Your profile is 78% complete. You're not listed correctly on Yelp." That's a compelling pitch.
4. Recommended Endpoints by Use Case
| Task | Endpoint | Cost |
|---|---|---|
| Full audit | Local Audit | $0.25 |
| Track rankings | Local Pack + Geogrid | $0.26 |
| Monitor reviews | Review Velocity | $0.03 |
| Check citations | Citation Audit | $0.25 |
| Find keywords | Keyword Opportunities | $0.02 |
| Competitor intel | Competitor Gap | $0.05 |
| Progress score | Local Authority Score | $0.05 |
| Website check | Page Audit | $0.02 |
| AI visibility | AI Visibility Score | $0.05 |
5. Using Claude for Reports Connect Claude via MCP and ask: "Run a monthly report for [client name] in [city] and write a client-ready summary." Claude will pull the data and draft the report for you.