LSD
APIEndpoint 2 of 40SERP / Full Search Results / Organic SERP

Organic SERP API

The full-SERP API for the new local SEO stack.

The dashboard era built rank-tracking tools for the 10 blue links. Google's SERP got more complex — AI Overview appears in 1 of 5 searches, People Also Ask drives 40% of queries, ads and featured snippets fragment the fold. We built one POST call that returns the whole page: organic results, ads, PAA, AI Overview, knowledge panel, and related searches. JSON out, your Claude prompt does the rest. No seat fees.

Start Free — 50 CreditsView Docs

POST /v1/serp/organic · 1 credit / call

POST /v1/serp/organicAI Overview · 2 ads · 10 organic
"best plumber austin tx"
AI Overview

Top-rated plumbers in Austin include ABC Plumbing (4.8 / 542 reviews) and Roto-Rooter for emergency service…

Sponsoredabcplumbing.com

ABC Plumbing — Austin's Top-Rated Plumbers

24/7 emergency service · Free estimates · Licensed & bonded since 2012.

yelp.com › Best of Austin › Plumbers

The 10 Best Plumbers in Austin, TX (2026 Reviews)

Compare top-rated plumbers near you with reviews, pricing, and same-day availability…

homeadvisor.com › austin › plumbers

Austin Plumbers — Get Quotes from Verified Pros

5,200+ Austin homeowners hired a plumber through HomeAdvisor last month…

How much does a plumber cost in Austin?+
Are emergency plumbers more expensive?
▌ Ask your agent

These prompts are the new competitive SERP workflow.

Connect Local SEO Data as an MCP server once (60 seconds, below). Then your agent runs the work. Replace bracketed keywords and locations with your own.

AI Overview citation tracking

Pull the full SERP for [plumber austin]. Check if Google's AI Overview cites us, our top 2 competitors, or neither. If it cites competitors but not us, flag the content gaps and quote the overview snippet.

PAA-driven content gaps

Fetch the organic SERP for [best pizza brooklyn]. Extract all People Also Ask questions. For each PAA question, tell me which of our pages rank in the top 5 organic results. Surface the 5 most common PAA questions we don't answer.

Competitor SERP audits

Pull the full SERP for [dentist near me] in [Austin, TX]. Show me positions 1-10 organic, all paid ads, the AI Overview summary, and the top 3 PAA questions. Compare to our client's current position and flag the key competitors.

Ad presence monitoring

Check the SERP for [emergency plumber] every week. Flag if Google's paid ads are present on that keyword. If they are, surface the top 3 advertiser domains and their approximate bid ranges (inferred from position).

▌ Real response

What you get back

Live response from POST /v1/serp/organic for a commercial query in Austin.

response · application/json~2-5s · 1 credit
{
  "status": "success",
  "credits_used": 1,
  "organic": [
    {
      "position": 1,
      "title": "Best Plumbers in Austin TX",
      "url": "https://example.com/plumbers",
      "snippet": "Licensed plumbers serving Austin with 24/7 emergency service...",
      "rank_absolute": 1
    },
    {
      "position": 2,
      "title": "Emergency Plumbing Austin | 24/7 Service",
      "url": "https://competitor1.com",
      "snippet": "Fast emergency plumbing repairs in Austin..."
    }
  ],
  "ads": [
    {
      "position": 1,
      "title": "24/7 Plumber Austin - Licensed & Insured",
      "url": "https://ads.example.com/plumber",
      "snippet": "Emergency plumbing service. Call now for same-day service."
    }
  ],
  "people_also_ask": [
    "How much does a plumber cost in Austin?",
    "What does a plumber do?",
    "How do I find a good plumber?",
    "Is it cheaper to fix or replace pipes?"
  ],
  "ai_overview": "Austin has hundreds of licensed plumbing contractors. The average emergency call-out fee ranges from $150-300. Most offer 24/7 service and warranty work. Top-rated providers include ServiceMaster, Roto-Rooter, and local independents with 4.8+ ratings on Google.",
  "knowledge_panel": {
    "title": "Plumbing",
    "type": "service",
    "description": "Plumbing is the trade of installing and maintaining pipes..."
  },
  "related_searches": [
    "24 hour plumber austin",
    "emergency plumber near me",
    "plumbing repair cost"
  ],
  "search_metadata": {
    "keyword": "plumber austin",
    "location": "Austin, TX",
    "device": "desktop",
    "total_results": 1200000
  }
}
▌ Returns

Everything you need to understand the full SERP

Organic results

Position, title, URL, snippet, rank absolute

Top 10 (or more) organic search results with exact position, page title, landing URL, and search snippet. Rank absolute is Google's internal position index — use for tracking across SERPs with varying pagination depths.

AI Overview & PAA

AI-generated summary and People Also Ask questions

Google's AI Overview text (when present) and all PAA questions from the SERP. AI Overview appears in 1 of 5 searches; PAA questions drive 40% of query volume. This is the data that matters for content strategy now.

Ads & featured snippets

Paid results and position-0 snippets

All Google Ads appearing on the SERP, with title, URL, and display copy. Featured snippets (answer boxes) with source attribution. Know when Google is showing ads, when they own the answer (featured snippet), and when organic results still own the fold.

Knowledge panel & related searches

Sidebar context and related query suggestions

Knowledge panel data (Wikipedia summaries, entity info, etc.). Related searches Google shows at the bottom of the SERP. Use for understanding search intent and discovering adjacent keywords your content should target.

▌ Built for

What AI-native operators ship with this

Agency competitive SERP audits

Agencies pull the full SERP weekly for all 20 client keywords. Agent flags who's ranking, what ads are showing, whether AI Overview cites the client, and what PAA questions drive content needs. Built once, runs on schedule.

→ For agencies

AI Overview citation tracking

Pull organic SERP for your core keywords every week. Track whether Google's AI Overview cites your domain, your competitors, or neither. When you're left out, the snippet shows you exactly what content gap to fill.

→ Content Strategy

Pre-pitch SERP audits for consultants

Before the sales call, pull the SERP for a prospect's core keywords. Show them the complete competitive picture: who ranks, what ads appear, what PAA questions drive traffic, what the AI Overview says. Close rate goes up because the diagnosis isn't guesswork.

→ For consultants

Content gap analysis and PAA mining

Extract all PAA questions from the SERP for your core keywords. Cross-reference with your existing content. Build a content roadmap for the 20 most common questions the market is asking. Pair with [Keyword Suggestions API](/keyword-suggestions-api) for long-tail expansion.

→ Keyword Suggestions API
▌ vs. the alternatives

Why not just use Google Search or SerpApi?

Google Search itself isn't an API. SerpApi and DataForSEO offer SERP scraping, but pricing is per-result and MCP integration is missing. For agents running full SERP audits at scale, we charge flat per-call.

ApproachFull SERP captureAI Overview supportAI agent readyCost per call
Google Search (manual)Yes, but manualYesNo$0 + time
Google Custom Search API (official)Limited resultsNoAPI but schema overhead$5 per 1,000 queries
Custom scrapingYes, but brittleYes, but fragileBreaks with updatesProxy + maintenance
SerpApi / DataForSEOYes, with creditsYes, with creditsREST only, no MCP$0.0006–0.002 per result
Apify / OutscraperYesYesDashboard + API$0.50–1.50 per call
Local SEO Data Organic SERP APIFull SERP in one callNative support + structuredNative MCP, agent-first$0.005 per full SERP
▌ Connect in 60 seconds

Use it from your agent

Two integration surfaces: MCP for clients that speak MCP, REST API for everything else.

Direct MCP integration

Drop-in support in Claude Desktop, OpenClaw, Hermes Agent, and any MCP-aware client.

Add to your client's MCP config (e.g. claude_desktop_config.json):

{
  "mcpServers": {
    "localseodata": {
      "url": "https://mcp.localseodata.com",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

REST API

For Perplexity Computer, ChatGPT Custom GPTs, custom agents, and any platform that calls REST endpoints directly.

Base URL:

api.localseodata.com

See the docs for endpoint reference and auth.

▌ Quickstart

Your first call in three lines

Same call, three syntaxes. The `keyword` is required (e.g., 'plumber' or 'best pizza austin'). `location` is required in 'City, State' format. Optional: `device` ('desktop' or 'mobile', default desktop) and `num_results` (1-50, default 10). One call = 1 credit = full SERP.

terminal · curl
POST /v1/serp/organic
curl -X POST https://api.localseodata.com/v1/serp/organic \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "keyword": "plumber austin",
    "location": "Austin, TX",
    "device": "desktop",
    "num_results": 10
  }'
Full endpoint reference → · Get an API key →
▌ Pricing for this endpoint

$0.005 per full SERP

Pay-as-you-go starts at $5. Monthly plans from $19. Funds never expire. No seat fees, no per-call limits beyond your balance.

Free tier
10,000
organic SERP calls on signup (50 credits)
Starter · $19/mo
3,800
calls/mo at this rate
Per-call cost
$0.005
per full SERP
▌ FAQ

Common questions

What is the Organic SERP API?+
A REST endpoint that returns the full Google search results page (SERP) for any keyword and location — organic results, paid ads, People Also Ask questions, AI Overview, featured snippets, knowledge panel, and related searches — in structured JSON. One call returns everything visible on Google's first page. The endpoint is POST /v1/serp/organic; one call costs 1 credit (~$0.005). This is the data layer underneath competitive SERP audits, content gap analysis, and PAA mining workflows.
How does this compare to the Local Pack API?+
The Local Pack API returns only the Google Maps 3-pack (the three local business results at the top of location-based searches). The Organic SERP API returns the full page — organic results, ads, PAA, AI Overview, everything. Use Local Pack when you're tracking 'plumber near me' rankings for a local business. Use Organic SERP when you want the complete competitive landscape, including whether Google shows ads, what the AI Overview says, and what questions drive search volume. Most multi-location operators use both: Local Pack for direct rank tracking, Organic SERP for monthly audits.
Does this return AI Overview content?+
Yes. Google's AI Overview appears in roughly 1 of 5 searches (20% frequency as of 2026). When present, the API returns the full AI-generated summary text, the source domains Google cited, and whether your site is cited. This is critical for brand visibility tracking — if Google's AI overview cites your competitors but not you, you have a documented content gap. If the overview is blank, organic results own the answer.
Does it extract People Also Ask (PAA) questions?+
Yes. Every SERP returns an array of People Also Ask questions (typically 4-8 questions per search). PAA drives 40% of search query volume and is the fastest way to understand what your market is actually asking. Pair with Keyword Suggestions API to expand into long-tail variants of each PAA question, then use Keyword Opportunities API to identify which questions you don't rank for.
How fresh is the Organic SERP API data?+
Results reflect the Google SERP at the moment of the call — organic rankings, ads, AI Overview, PAA, all current. For rank tracking workflows, most operators call daily at a fixed time (e.g., 6 AM UTC) to build a clean time-series. Weekly calls work for trend analysis and competitive audits. Monthly calls work for reporting baselines. Because pricing is per-call (not per-seat), there's no penalty for frequency.
Is it legal to use a third-party SERP API?+
SERP results are public data — anyone can read them on Google Search without authentication. Third-party SERP APIs have been a standard category for over a decade (SerpApi, DataForSEO, Outscraper, ScrapingBee, Apify, BrightData). Google's Terms of Service govern automated access to Google's own services and are a civil contract, not a criminal statute. Federal courts in *hiQ v. LinkedIn* have consistently held that scraping publicly available data does not violate the Computer Fraud and Abuse Act. You're also not the one operating the collection — you're calling a hosted API whose upstream provider (DataForSEO) operates at scale. If you're running production SERP intelligence for client work, this is the standard, defensible path.
Where does this SERP data come from? How do you collect it?+
Organic SERP data is aggregated from DataForSEO, our upstream provider for most SERP endpoints. DataForSEO operates a large distributed scraping infrastructure and returns results that reflect Google's live SERP at call time. We pass the data through to you in structured JSON without modification. Because we're transparent about provenance — you should know where your data comes from if you're running real client work — we name DataForSEO explicitly. For composite endpoints like Local Audit API we operate our own collection infrastructure.
Can my AI agent use this directly?+
Yes. Two integration paths. MCP: add Local SEO Data to your claude_desktop_config.json (or any MCP-aware client — OpenClaw, Hermes Agent, etc.) and your Claude agent calls this endpoint from any prompt. REST: any agent that can make HTTPS calls — ChatGPT Custom GPTs, Perplexity Computer, custom Python agents — hits api.localseodata.com directly with your Bearer token. You don't write integration code. You write the prompt.
How does this compare to SerpApi, DataForSEO, and other SERP providers?+
SerpApi and DataForSEO charge per result (typically $0.0006–$0.002 per SERP page). Apify and Outscraper charge $0.50–$1.50 per call but are dashboard-heavy. None of them offer native MCP integration — integration requires REST calls or custom code. We charge a flat $0.005 per full SERP, regardless of result count. For full-page audits, you win on price. For agent integration, MCP eliminates integration overhead. If you're doing one-off queries, DataForSEO's per-result pricing may be cheaper. If you're batching 50+ SERPs weekly through an agent, we're cheaper and faster to integrate.
What changed in 2026 that made this category necessary?+
Three things. First, Google's SERP got way more complex — AI Overview at 20% frequency, PAA at 40% of queries, featured snippets in the answer box, ads scattered throughout. A tool built around the 10 blue links is obsolete. Second, MCP (the Model Context Protocol) became standard in late 2024 and mainstream through 2025. It let agents call APIs without integration code. The moment that happened, the right shape of a SERP product flipped from 'dashboard for humans' to 'endpoint your agent calls'. Third, most operators stopped opening dashboards. They batch work in agents now. SerpApi and DataForSEO are great if you're building your own system. We optimized for the new workflow: agent calls the endpoint, gets JSON, acts.
▌ Related endpoints

Often used in the same agent prompt

POST /v1/serp/local-pack
Local Pack API

Google's 3-pack local results for rank tracking without the full SERP.

POST /v1/ai/overview
AI Overview API

Check if Google's AI Overview cites your domain for specific queries.

POST /v1/keywords/suggestions
Keyword Suggestions API

Expand PAA questions into long-tail keywords. Pair with PAA extraction.

POST /v1/keywords/opportunities
Keyword Opportunities API

Rank keywords by difficulty vs your current position. Find quick wins.

See the full competitive SERP in one call.

50 free credits on signup. Your first full SERP fetch happens through Claude, not curl.

Start FreeRead the docs
▌ MADE FOR THE NEW LOCAL SEO STACK