LSD

Bing Local Rankings

Check how businesses rank in Bing local results. Bing Places feeds Copilot and ChatGPT's web layer.

When to use this

ChatGPT's web results draw on Bing, so Bing local visibility is the closest measurable proxy for whether ChatGPT recommends you. It is also a standard citation most local businesses are expected to hold, independent of any traffic Bing sends.

POST/v1/serp/bing-local
Cost: 3 credits ($0.015)
Rate Limit: Varies by plan
Response: ~10-20 seconds

Parameters

ParameterTypeRequiredDescription
keywordstringYesSearch keyword
locationstringYesCity and state
limitnumberNoResults to return (1-30, default 20)

Example Request

curl -X POST https://api.localseodata.com/v1/serp/bing-local \
  -H "Authorization: Bearer sk_live_your_key" \
  -H "Content-Type: application/json" \
  -d '{ "keyword": "plumber", "location": "Buffalo, NY" }'

Example Response

JSON
{
  "status": "success",
  "credits_used": 3,
  "data": {
    "results": [
    {
      "platform": "bing",
      "platform_id": "YN873x104623456",
      "rank": 1,
      "name": "Acme Plumbing",
      "address": "412 Main St, Buffalo, NY 14202",
      "phone": "(716) 555-0123",
      "website": "https://acmeplumbing.example.com",
      "rating": 4.6,
      "reviews_count": 182,
      "categories": ["Plumber"],
      "latitude": 42.8864,
      "longitude": -78.8784
    }
    ],
    "total_results": 20,
    "keyword": "plumber",
    "location": "Buffalo, NY",
    "platform": "bing"
  }
}

Response Fields

FieldTypeDescription
resultsarrayOne row per listing. Same shape on Apple and Bing, so results compare field-for-field
results[].platform_idstringApple's MUID or Bing's place_id. Stable - keep it to skip lookups on later calls
results[].rankinteger | nullPosition in the result set
results[].namestringBusiness name as the platform lists it
results[].addressstringAddress as the platform lists it - compare against your canonical NAP
results[].phonestringPhone as the platform lists it
results[].ratingnumber | nullStar rating, null when the platform shows none
results[].reviews_countintegerReview count on that platform
total_resultsintegerNumber of listings returned

Notes

  • Bing sends less traffic than Google in most local markets - the value here is citation consistency and AI visibility, not click volume.
  • Returns the same listing shape as Apple Maps, so both platforms compare without per-platform handling.